“This Changes Everything”

What all fits into a category named “everything?”

Well, everything, obviously.

Not something, most things, the majority of things, a lot of things, no, no, no.

Everything.

Under the banner of “This Changes Everything,” The History Channel is promoting a Global Event, complete with a countdown clock, which touts “the most important find in 44 million years!”

Oh, my!

You would think The History Channel has got to know that after headlining a program this way, it has to live up to the hype. The program simply must deliver the goods, or else the network’s credibility will be damaged, perhaps irreparably. This could turn out to the the History Channel’s very own version of Geraldo Rivera and Al Capone’s vault.

With this kind of hyperbole, anything less than the revelation of the existence of time traveling, shape shifting, crop circle designing, Darwin affirming, cattle mutilating aliens, complete with a world-wide governmental cover up, and somehow tied to the monetary crisis, 9/11, the internet bubble, the illuminati, and the free masons will be an anti-climax.

But that’s just me.

Here is the History Channel promo: